How not to be a style icon

How not to be a style icon

A simple guide in seven parts


Be the one in sturdy shoes and trousers

Be the one wearing sturdy shoes that are meant for slow walking and pants roomy enough so that you can squat down and look at the ants together with small children, be the one who can sit down on a log with a friend to share a chocolate, without thinking about your outfit or the calories


Be the one with the bag

Be the one with the bag that's not this year's it-bag, the bag that's big enough to hold the library book that's so good you've checked it out three times in a row and the extra scarf for if it gets chilly while you're reading the book at the bus stop


Be the one with the natural hair colour

Be the one flaunting your grey hair as a crown of silver well earned, be the one spending money on a great haircut instead of chemical dye and be the one not shaming your friend for colouring her hair


Be the one in the sweater

Be the one in the sweater that defies style, the sweater that will never be featured in any blog article about "this season's must-haves", just the good old sweater in a colour that makes your eyes twinkle and your skin glow


Be the one who can take a compliment

Be the one who answers with a wink and a "Thank you, I know" when someone compliments you on what you're wearing


Be the one in the same dress

Be the one wearing the same dress over and over, not worrying about having been seen in it before, because you know it suits you just fine and you love that dress


Be the one who doesn't impress

Be the one who shows up in order to listen to others, not to impress them

Women drinking tea

This blog post was inspired by Pia Jane Bijkerk, author of “My Heart Wanders” and writer of infrequent but poignant newsletters. Sign up for her emails. And say hi from me if you contact her.

About the author, Jorunn Hernes

Jorunn is a Certified Personal Colour Analyst and creator of Nordic Simplicity Wardrobe Magic, the system you turn to when you've done 1497 closet cleanouts and still have nothing to wear and will positively vomit the next time you hear someone mention the word "capsule wardrobe". Jorunn will avoid social settings with more than three people but can be lured out with snacks and the promise to talk about books.

  • As I have never been a style icon I loved this! As a very little girl I rebelled against the pale pink dress I was put in because “pale” was “in” for little girls. I never stopped rebelling after that. And I never wore pink again until 60 years later I found out I am a Bright Winter and discovered fuchsia.

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