There's a new style system in town

The Scandi style system that makes you dive into your closet and come out again looking like a Nordic Goddess*

*) a Nordic Goddess that does chores, pets cats and is next in line for a promotion at work 

Create a wardrobe that's so delicious that you won't want to buy anything new!

Make sustainable wardrobe a fun project and contribute to less waste by creating a wardrobe that makes you so happy, you don’t need to scour the internet for new clothes all the time!

“I want to be happy with a smaller wardrobe, and I’m committed to ending this frenzied overconsumption of clothes!"

Does any of this describe you?
(check all that apply)

  • You want to have a wardrobe that fits your style but to be honest you have no idea what that style would even look like.
  • You would like to be happy with fewer clothes but every time you’ve tried, you don’t stick to it because there’s a sale.
  • You’ve been wanting to change your appearance and have no idea where to start.
  • You’re wondering how you can dress like the real you, because frankly, you have no idea what the real you is like.
  • You want to revamp your wardrobe, but you’ve been thinking that you need to lose some weight first, so that you can deserve those nice clothes.
  • Your wardrobe is full of nothing to wear.
  • You have a bad feeling about buying new clothes even as you’re rifling through the sales racks vaguely looking for that one cool thing that will fill the gap in your wardrobe and satisfy your craving heart.
  • Your closet is full of items that have been bought without a plan (Plan? Who in the name of goat cheese has a plan for buying clothes?) and very few of them go together with anything else.
  • You’ve avoided all attempts to cull your wardrobe because you’re afraid you’ll end up with a wardrobe of nothing but two black turtlenecks and a pair of jeans.
  • You’ve given up creating your own unique style because you always end up with outfits that never get used because you feel conspicuous when you wear them.

"Thank you for a thought provoking, practical and very, very useful course. Your methodical approach made me address my needs and likes in a practical and purposeful way and has changed the way I approach my wardrobe, how outfits are planned rather than just happen and how I intend to shop in the future. And I enjoyed the whole experience."


"Those are really beautiful examples that show just how much you can do with some solid choices and the interesting additions :-)"


"Hi Jorunn, I'm having a blast with your course. The lessons are confirming and reinforcing some of my intuitive color and design choices as well as helping me expand my thinking about my life today versus fashion decisions I made in the past when my daily life was radically different. I've also begun exploring my creativity in new ways through websites like Pinterest, Etsy and other idea playgrounds that spark my imagination. Consider me a Number One Fan!"


Don’t cull your wardrobe. Transform it!

Wardrobe culling, capsule wardrobe and closet cleanouts have been the buzzword for a decade. Initially, it was a big success because it addressed the big issue that we are all facing: We. Need. To. Consume. Less. We need to start living in our clothes instead of consuming them.

"Hello Jorunn, I just started the course. I decided I would be a good girl and follow your instructions. I am glad I went to the trouble. It made filling out the worksheet easy. It also helped me see what I like and see outfits from the past that reflect what I want to portray."

"I am glad I decided to do the course. Do you know what persuaded me? You mentioning the collages in your Q&A. I find your collages really suit my tastes."


We’ve all (probably) tried it. And failed.

If you’ve had a meticulously maintained 10-item wardrobe since June 1994, you probably can’t relate to this, but if you’ve tried and failed until the hangers rattle with resentment every time you open your closet, then you’ll understand that something about this didn’t work for you. Take it from me, you’re not alone. And it’s not you. It’s your clothes.

And the uncomfortable feeling of failure has crept up on you like thong undies, as steady streams of influencers with their perfectly curated mini-wardrobes have been sparking their joy and flaunting their wardrobes all over Facebook, Instagram and TikTok.

Not that I know what’s been going on in TikTok. I just threw that in there because I’ve heard it’s supposed to be cool.

And why are you still struggling?

Fact number one. Because you’ve started in the wrong end. It’s impossible to create and maintain a small wardrobe that you’re happy with when you haven’t got a clear idea of who you are and how to dress for that.

Fact number two. When faced with a set number of items we all turn into tantrum-throwing, kick-screaming two-year olds. We rebel.

Nordic Simplicity presents a way to solve the problem of too many clothes and enjoy your wardrobe at the same time!

The problem has been increasing for years. New trends, different clothes, at a quicker and quicker pace, until clothing manufacturers now churn out new collections every two weeks, and mountains of clothes that end up as garbage in other parts of the world because of this.

Fashion brands are claiming that their production more sustainable, but research shows that this will only lead to a 5% decreased environmental footprint.

The better solution is to use garments for a longer time before you retire them. If you use a garment twice as long, you reduce the footprint by 50%!

The solution is simple. By having a mixable collection of clothes that you are happy with, it is easy to love and use the garments for a long time, and contribute to peace of mind, joy of dressing every day and a sustainable future!

Introducing Scandinavian Style Academy™

Scandinavian Style Academy has three goals. 

You will:

Create a wardrobe you are proud of

You will create a wardrobe that you are proud of and that takes you everywhere you go with a minimal environmental footprint. Because that wardrobe is completely in tune with who you are, what you are doing and how you want to look.

Stop feeling guilty

You stop having a bad conscience about buying new clothes, because the new clothes you buy are so few that they will not contribute to overconsumption. You have a plan, and you have no problem sticking to it, because it is aligned with you.

Wear your favourite clothes every day

You stop wanting to buy new clothes all the time, because you’re just so happy with the clothes that you have, that you simply don’t need to go looking for anything new.

"Jorunn - this lesson has been the most important one I've done so far. This worksheet sheet really opened my eyes! I suddenly saw the closet space consumed by my previous life and, when I tried on some of the clothes from that time I felt like my light was literally dimming."


"Jorunn, I now have a better idea of what I need and a wardrobe that is missing pieces. I signed up for your course because your courses are so beautifully designed. 

Your examples, as usual, were beautifully done. But the style types felt very Nordic—undoubtedly your point— and interesting to a non-Nordic person.

I wanted to mention your class regarding silhouettes. This was outstanding—clear and simple."


Know your true style, with the Scandinavian Style Formula to guide you.

What you wear is a spot-on barometer of how you view yourself and your life. If you want to turn your life around, start with your wardrobe. And through getting to know your true style, you get a clear idea of how to create the perfect wardrobe for you.

Dress for the change you want to happen in your life.

Dressing well has been scientifically proven to increase your chances of getting hired (George Brescia). After this program, you’ll know exactly how to put together outfits with just the right amount of personality to set you apart.

Get ready for the next chapter in your life by writing it yourself, using clothes and accessories instead of pen and paper.

Quit saving the good stuff for the right occasion.

WRAP (Waste and Resources Action Programme) reports that the average adult in the UK has 118 items of clothing in their wardrobe. Furthermore, in the UK, the average person only wears two-thirds of their clothes, the rest is relegated to the back of the closet.
The reasons people give for not using the clothes, besides the ever popular “saving it for a special occasion”, is that they don’t fit properly. The third reason cited is that the items not worn are not their favourites.

Wear your favourite clothes every day.

Imagine a wardrobe with only items that fit beautifully and that only consists of your favourites. How much more enjoyable will it be to dress in the morning? You’ll find something nice to wear in a matter of seconds!

"Thank you for the nudge. I found it very difficult to start. Now the floodgates have opened and I am a little shocked by how deeply I really feel about style and color. I foresee many many more boards for the future. A huge AHA ? moment was understanding that my style is now and has always been about mixing the masculine with the feminine. In fashion/ style, and in person (and personality). Looking forward to the next step on the course,"

The secret is The Scandinavian Style System

The Scandinavian Wardrobe Formula is my own proprietary system, using the Scandinavian Style Types to help you create a wardrobe that works.

It works because the Scandinavian Wardrobe Formula is different from a regular capsule wardrobe formula.

It works because you have gone through this process, you spend less time worrying about what to wear and what to buy next, and more time on other, more important things in life.

It works because you spend less money on clothes, leaving you with more money to spend on other, more fun things in life.

With this program, you’ll use the uniquely Scandinavian combination of refinement and practicality, creating outfits to make you look like you’re about to take over the company instead of ready to resign from it.

The secret is the fail-proof Scandinavian Style System, including the Scandinavian Simplicity Wardrobe Formula.

After applying the Scandinavian Style Formula to your wardrobe, it will consist of 100% favourite clothes.

There is no set number of clothing involved.

Scandinavian Style Academy is chemically free of pressuring you to own one crisp, white shirt.

There is no membership in a Facebook group, scheduled webinars or online community to distract you.

Included in the system is a series of follow-up accountability emails from me, that keep you on track and follow you every step of the way.

"This was such an enlightening exercise, Jorunn, thank you. I spent the afternoon creating beautiful palettes and building colourful wardrobes. When it came to testing the outfits, I could immediately see my problem…"

What you get when you enroll in Scandinavian Style Academy™

  • An in-depth program designed to change both you and your wardrobe
  • How to think about sustainability and not want to puke
  • What you don’t need to think about when developing your personal style
  • A completely new way of looking at capsule wardrobe
  • The Scandinavian Style System and how to use it
  • How to make Functional and Fabulous meet and have babies
  • Nailing your basic colours and making them work for you
  • How to nail your style uniform
  • How to avoid being invisible, without turning into Iris Apfel
  • The anatomy of an outfit
  • Ways to make accessories fun
  • How to think like a Scandinavian when building a wardrobe
  • The Scandinavian Wardrobe Formula (including trademark techniques like The Trifecta of Taste and The Wild Card)
  • The Scandinavian PLUS Makeup Method
  • How to be prepared for Special Occasions without saving two thirds of your clothes for them
  • Special help for The Accessorially Challenged
  • Worksheets, checklists, and exercises

What you do NOT get

  • Shaming for not having jumped on the minimalist bandwagon
  • Pressure to post outfits in online community or Facebook group
  • Any kind of insistence that you must add high heels to your wardrobe
  • A litter of sled dogs delivered at your door

"I think you made the whole course very entertaining and fun, without losing the focus on a great and sustainable result! I loved the ”pro tips” boxes you have inserted. Also the video about your own wardrobe and the ”formula”. That somehow made it clear for me to visualize and seemed like a very simple and easy way to approach and create a curated wardrobe for my life."

"I also love how you have picked the best parts of the information and tips that are available out there. And made it into your own words and laid out your own experience and formula about it."

"This course was a very eyeopening experience for me. Even if I had gone through the previous one too. I really saw clearly, how tangled up I was in a ”fantasy life” and ”fantasy self” that was lurking behind the reason why I am never satisfied with my wardrobe."

"I also found it important to not rush through the course and go for the stake too swiftly. This is my tendency in many things. impulsive is maybe a better description. When I take my time, slowly marinating and checking in, I get a better result and a clearer picture."


Scandinavian Style Academy™ works.
Here’s how.

Scandinavian Style Academy is organized as a series of text lessons with accompanying worksheets (where applicable). Why mostly text and not videos? Because video is only distracting and it’s much easier for you to look back at the course material when it is organized as easy-to-access text lessons.

There are a bunch of useful illustrations and collages to help you understand the unique Scandinavian Wardrobe Formula.

You’ll get a series of follow-up emails, to keep you accountable and help you follow through and complete the course.

"Hello Jorunn, Yesterday I did the lesson on putting outfits together using color. The Trifecta of Taste, is just the missing piece I have been needing. It has been suggested to me that I add more color to my outfits, but until now I haven't known how to do that in a tasteful way. I am pausing my reading/studying of the lessons until I can practice using these suggestions."


About Jorunn

Personal Colour Analyst based in Fitjar & Oslo, Norway, and occasionally London, UK

Founder of Nordic Simplicity and Scandinavian Style Academy™

Co-host with Christine Scaman at the Chrysalis Colour Analysis Podcast

Jorunn has a Samoyed called Nanuk, a sourdough named Sébastien, and will avoid social settings with more than three people but can be lured out with snacks and the promise to talk about books.

Frequently Asked Questions

Do I need to know my Season?

No, absolutely not. This course is about finding your Scandinavian style, taking control of the way you dress and making a wardrobe that makes you memorable, and you don't have to know your season to benefit from the course!

Will the course content be outdated?

Knowing how to plan your wardrobe is evergreen and independent of fashion and trends, so what you learn is timeless and you'll be able to use the system no matter what the current fashion is or what is available in the shops.

How will I use the course?

I suggest slowly, and with paper, pen, and copious amounts of tea. The course has lots of worksheets, and they're called WORKsheets for a reason. Doing the exercises will make all the difference. AND I will be sending you emails at regular intervals, nudging you along and encouraging you to share your progress in the comment sections.

Can I go back and review the course anytime, at my own speed?

The course that will be available for you for as long as it exists. Once you’ve purchased it and have gone through the content bundles as they are released, you can go back to it again at your own speed, and you can return to it whenever and as many times as you wish and refer to it whenever you want to renew your wardrobe and want some inspiration.

Do I have to get a sled dog and a knitted hat?

Of course not. I chose that picture of myself to show you that I'm a real person and my wardrobe reflects the kind of life I lead. You will be able to tailor your wardrobe to your style and your life, whether you're living a city life, or in the back of beyond like I do.

100% Satisfaction Guarantee for 30 Days


If, for any reason, you don't like this amazing course, you can get a full refund anytime within 30 days after your purchase. If you have any issues, just get in touch with the friendly support team and we'll either help you out until you get the results you need or give you a swift refund.

"Hi Jorunn, I like the Scandinavian Style Types, they respect Kibbe and Kitchener and I would say they have more real world, or maybe real person practically. I know people with these styles, and I can recognize them in the 2020's - they aren't dated.  I'm enjoying your course and delving into Pinterest style-dreaming, I named my new board Jorunn's Playground since you provided the inspiration, thank you!"