December 7

Soft Summer branded website

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Create a website that reflects the dignified elegance of Soft Summer!

You know that you can make a great first impression using your colours and personality when you dress.

You can make an equally great impression using your colours and personality when you create the website for your business.

Your personal branding should incorporate your essence, whether you are a rock star, freelancing copywriter, personal coach, or a massage therapist.

You have a business. You know your colours. You know your style.

And as a Soft Summer, you want your website to reflect the calming, dignified presence and sense of trust that you bring to whichever brand or business you have.

Soft Summer website colours examples

Taupe and red

This creates a rather bold impression, in the dignified manner of Soft Summer. 

The neutral colours sand beige and dark taupe are used as basic colour choices such as headers and as background for content boxes.

And for the attention grabbing buttons you might go for a subdued Soft Summer red.

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Purple and green

A Soft Summer running a business that helps people focus and relax, like a personal coach or a therapist (physical or mindfulness)

The neutral colours of dove grey and dark muted purple are used as basic colour choices such as headers and as background for content boxes.

And with sage green for your buttons you get their attention but still focus on the calming nature of you and your business.

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Beige and pink

This particular combination is sweet in a grown-up kind of way and is suitable for a Soft Summer blogger who wants to come across as a warm and caring business.

The neutral colours of whipped cream and softly warmed beige taupe are used as basic colour choices such as headers and as background for content boxes.

And why not make the buttons soft antique rose instead of bright red? 

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There are countless other colour combinations that would go very well with any Soft Summer personal brand identity. Ask me for help if you're stuck!

The examples above are random examples of styled boxes available in Thrive Themes, as a way of showing you the colour combinations in the wild.

Fonts and elements

When it comes to fonts, usability is the most important. As a Soft Summer, it might be tempting for you to go with the swirling, flowing energy of your Season when choosing fonts.

Perhaps you can use a kind of swirly font in some of the web page decor elements, but keep the headlines and paragraphs in simple google or web safe fonts.

To really get exact control over your website, you can use Thrive Themes to hand pick the colours that communicate your Soft Summer gentle efficiency. 

Would you like to know exactly how to build your brand identity using the colours of your Season's palette? Check out my free mini-course about brand identity. It's a short little mini-course with just three lessons, but full of useful tips and tricks.


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